HEEJOO CHOI

Senior Product Designer

Hello! I am a team-oriented and self-motivated Senior Product Designer who enjoys designing fun and happy products for children and adults. I love creating items that provide wonderful learning experiences and entertainment. I offer expertise in character design, digital rendering, concept sketching, and blue sky brainstorming. I love to dive deep into each and every project that I work on. As a Senior Product Designer, I want to help design products that kids and adults can cherish and appreciate for many years.

EXPERIENCE

Jazwares, Sanrio Team

May 2023 - Present

Senior Product Designer

Spinmaster Ltd.

Jun 2022 - May 2023

Senior Product Designer

Work on multiple brands (Bakugan and Monster Jam)

Execute a concept to production to ensure integrity of design in final deliverables.

Research and interpret current market and consumer trends

Manage projects to set priorities and schedules on the projects.

Communicate all project related progress/issues with team and overseas offices.

Maintain a high level of quality, thoroughness and attention to detail.

Participate in assessment of design concept feasibility

Work on Hello Kitty and Friends Plush and Plastic items

Execute a concept to production to ensure the integrity of design in final deliverables.

Help and train young designers and team members.

Work closely with the project manager and brand team through everyday communication.

Jazwares, Pokèmon Team

Jul 2020 - Jul 2022

Product Designer

Participate in concept development for existing brands and new areas of expansion.

Create 2D rendering and oversee 3D model making for developing product throught to production.

Communicate closely with Marketing, Quality Assurance, and Product Development.

MGA Entertainment

2019 - Aug 2019

May

Little Tikes Design Intern

Sketched ideas for Little Baby Bum for Fall 2020.
Developed licensed infant and preschool toys
Quality assuring toy samples.
Assisted in photoshoots for new products.